It has quality centers around the globe which ensure that the high standards company has set are consistently met. Unfortunately, tracking supplies using paper files is an immense hindrance to the creation of sustainable supply chains because it is hard to predict when it comes to records and information files (Leclerc 2012). The statistic showed KFC cost RM13.90 including the 20 cents of plastic bag, while McDonalds costed RM13.85 for both regular sets. From the perspective of balance meals, KFC did a better work than McDonalds because their meal has more protein, carbohydrates, and vegetables. They are constantly trying to one-up each other in the hopes of winning over customers. Targeting children is seen as a form of social engineering. The dataset contains various nutrients hidden in Mc Donald's foods in terms of Fast food has no doubt been considered as a part of the lives of everyone who is living in the evolved and modernized world. The QSR industry has grown and is populated by a very large number However, apart from food, it has all focused on customer service. Hence, McDonalds is still cheaper than KFC. Adopting green strategies for supply chain management is not only a measure of ensuring sustainable supply chain management, but also a gauge of ensuring that an organisation behaves and acts in a socially responsible manner. The fast-food organisation also stopped offering its eat-in foods in cardboards in 2008. Upon noting the various sustainability problems in the supply of raw material and finished products, McDonalds and KFC have now focused on developing organisational policies for enhancing their corporate citizenship. The relationships that Ray Kroc developed with suppliers are still a vital part of every fast food business. Additionally, McDonalds has a strong focus on families and offers a play area for children at most locations. As a result, the company stands out in the marketplace by focusing on delivering a specific type of experience to its customers. Hence, inclusion of the product is a further indication of the companys flexibility to meet the need of its customers. Web. This is correct. Investing in measures of fostering environmental sustainability of supplies is important in the exercise of corporate citizenship roles. Quality, choice and nutrition are highly important to the modern customers who are health conscious people. The franchisees own and operate more than 90% of McDonalds restaurants globally. McDonalds has added their menu to continue the tradition of good burgers and fries. This process has the aftermath of reducing carbon prints for many organisations. Learn more about the types of strategies McDonalds uses by reading this article. For example, McDonalds was the first restaurant chain to introduce the drive-thru and Happy Meals. The level of competition in the fast food industry has grown intense and each brand must have several sources of competitive advantage if it wants to be a leading brand. Apart from a varied and healthy menu, better in-store customer experience also helps retain customers. 2009, Case illustration: PETA and KFC, NGOs and Corporations: Conflict and Collaboration, Business, Value Creation, and Society, Cambridge University Press, Cambridge. McDonalds has over 34,000 locations in more than 120 countries, making it one of the worlds most popular fast food restaurants. The original McDonald's restaurant, featuring a ten-item menu built around a 15 cent hamburger, in San Bernadino, California, circa 1955. Supply chain management plays an important function in an organisation since organisations increasingly find that they must rely on effective supply chains or networks to compete in the global market and networked economy (Ketchen & Hult 2006, p. 574). Indeed, considering the two corporation approaches to sustainability, sustainable supply chain is a function of all persons and agencies that are involved in the whole supply chain until products of an organisation are consumed and/or until the wastes are disposed. Competition in the fast food industry has grown intense due to the rise of several local and international brands. McDonalds stands out from the rest of the competition due to its presence in the countrys nook and corners. There is also a need for reliable, flexible, and cost-effective business systems that are capable of supporting customer differentiations (Bullinger, Kuhner & van Hoof 2002, p. 3533). Does KFC have any core competences are any of these distinctive better than the competition )? McDonalds is famous for its cheap, fast meals and their customers appreciate it. For instance, operating in the UK market requires McDonalds and KFC to comply with the recently established legislation on minimum wage together with another ruling that requires firms to recycle their wastes as a measure of being environmentally green. An entrepreneur should focus on his/her business to the exclusion of any other goals. Burger King and McDonalds are two of the biggest players in the game. McDonalds restaurants and franchises, which stand at about 33, 500, continue to grow as the organisation penetrates new markets in Asia (Wilhelm 2010). Novak, D. 2014, Recognising the Power of Yum!, Yum!, University of Kentucky, Kentucky. McDonalds continues to implement its global business strategy, which is driven by the business slogan play to win. McDonalds has established a global advisory council to provide nutrition recommendations as part of its mission. KFC is ranked fourth in the world in terms of gender score, while Taco Bell is ranked 130th. The company has embraced technology for new service options, and its making a big impression on our menu by offering our guests more convenient service options. Sunner became McDonalds official supplier in September 2014. Because of their lower volume of sales, they are a better company than their competitors. You are free to use it for research and reference purposes in order to write your own paper; however, you (waterproof Packaging, Outside + More). Strong brand equity has resulted in high customer loyalty but the brand still invest in R&D and marketing for higher customer engagement. Some activities or some abilities that it does better than its competitors, or at least as good as them. This strategy is driven by health professionals increased emphasis that fast foods are associated with obesity and its associated ailments, including hypertension and diabetes. By December 2013, KFC had over 18,800 outlets that were dispersed across the globe in over 118 nations. In this effort, the organisation remains sure that it will cut on the waste load that is exerted on the communities in its effort to become a good corporate citizen. In such a case there are some important factors fast food businesses should mind to build strong customer loyalty. The fast food industry is highly competitive. Save my name, email, and website in this browser for the next time I comment. With a variety of meals, sides, and drink options to choose from, McDonalds knocks KFC off the top with a calorie average per Happy Meal of 381.71 KCALs. Customer-focused approach brings advantages to KFC. McDonalds restaurants are mainly run through, Microsoft Research and Development Expenses, General Motors (GM) Research and Development costs. The company competes with other fast-food firms, such as Burger King, Wendys, Subway, and KFC. These changes have taken place following changes in the business environment, excessive anxiety for climatic changes, and concerns of energy security from various stakeholders and advocacy groups across the globe. Franchising improves the brand value of the company hence bargaining power along with improving its revenue and visibility. Since it enjoys the competitive advantage of being 2nd largest restaurant chain outlet in the world having a presence in 120 countries in the world with more than 18000 outlets. If your company has a well-known logo, people in your industry will recognize it, and that will increase your companys chances of success. The Latest Innovations That Are Driving The Vehicle Industry Forward. KFCs core competency is we can just come up with one. 1350-1358. As a fast food brand, it is trusted by millions around the world. The brand is well-known for its fried chicken and has a loyal customer base. This is an example of creativity that allows McDonalds to continue to thrive. Additionally, McDonalds customer service standards are among the highest in the fast food industry. KFC was the first foreign fast food company that open their branches in Malaysia (KFC Malaysia). More than 80% of McDonalds restaurants worldwide are owned and operated by independent local business men and women. This makes sense. If the icon is an extremely positive one, it can also attract new customers into the business. For instance, in 2009, the company sort ways of reducing the amount of packaging by more than 1,400 tonnes (Environmental Leader 2009). KFC was initiated in 1930. These efforts have helped the company maintain its position as the largest fast food chain in the world. (And Everything Else! The chain provides a large variety of choices in each restaurant, the prices are low, the employees are friendly and the food is tasty. Competitive analysis looks at how distinct is your product from others on the market and how it differs from other products on the market. McDonalds has more locations than KFC. Independent franchisees own and operate more than 90% of McDonalds restaurants around the globe. This means appealing to families who love our iconic Happy Meal, to workers grabbing breakfast on-the-go or eating in. In the Chinese market, KFC came under criticisms for utilising a growth hormone and high levels of antibiotics in its poultry in a manner that violated the Chinese law (Hsu 2013). This lecture briefly explain comparing the competitive advantages between McDonald and KFC. You get what you pay for when it comes to the dining area in Applebees. In addition to their ability to outperform other fast food chains while competing, they may be able to attract new customers and potentially fend off new competitors. While the customers of McDonalds are mainly the millennial generation, they are only the largest group. It has an excellent infrastructure that distinguishes itself in addition to being quick on the service clock. Thus, it also experiences challenges that are similar to those that are experienced by McDonalds. 35-52. How to Market Your Business with Webinars? KFC may not be considered as the direct competitor to McDonalds as it does not specialize on the burgers and fries. Different organisations may choose to pursue different types of competitive advantages. Businesses also use it for differentiating themselves from others. The subject is later compared with approaches that are deployed by KFC and McDonalds to enhance good corporate citizenship with reference to their supply chains. Marketing for higher customer engagement food business it has an excellent infrastructure that distinguishes itself addition... 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