advantages and disadvantages of quantitative data psychology

This opens up the possibility for researchers to manipulate the outcomes regardless of the samples being randomized. Thats why we review the advantages and disadvantages of quantitative research whenever data collection is necessary. Type above and press Enter to search. The researchers biases and opinions are major factors in affecting the data collection of quantitative research. It is economical both for the sender and for the respondent in time, effort and cost. It is objective and can be measured so that comparisons can be made. Insecure Answers 2. Uses a static and rigid approach and so employs an inflexible process. (2001) defines qualitative research as a strategy that usually emphasizes words, feelings, perception, rather than quantification in the collection and analysis of data. Work with our consultant to learn what to alter, Advantages And Disadvantages Of Quantitative Research Psychology Essay. Surveys can be conducted by either using a paper or a web-based questionnaire (Gordon, 2003). The main source of primary data for this study is represented in the interviews and questionnaires. 1. This is bad because the researcher can be enticed to manipulate the participants answers to suit the research. It has a very low reliability in that it is extremely difficult to replicate a piece of qualitative research due to the fact that it does not have a structured design or a standardized procedure. d. Comparative Performance of Candidates from different regions and backgrounds. Provides narrow, unrealistic information using measures which capture only a tiny proportion of the concept originally under study. Test new products and services before launching them. The quantitative approach allows you to reach a higher sample size. The results of quantitative research may be statistically significant but are often humanly insignificant. Since not every individual takes part in the survey, the deduced outcomes can only be true of those who participate. The research aims to know peoples satisfaction with services offered by certain brands on parameters such as quality, durability, price and reach. Therefore, they can't be easily misinterpreted. Quantitative research doesnt require direct observation to be useful. Advantages of Using Qualitative Data. Working with groups of participants to solicit answers is about 40% cheaper than other information collection methods, but it is still a problematic approach for small businesses to manage. Gilbert A., Churchill, Jr. (1995) has written that The most significant advantages of secondary data are the cost and time economies they offer. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. This approach uses a randomized process to collect information. Among the advantages of quantitative method, the possibility to reach a higher samples size is the most important one. Decide on where new locations or stores should be. In this way, indeed, it could be possible to better generalize conclusions, since the latter could be considered more robust and trustworthy. When the same results occur multiple times, then there is more confidence in the data produced. Best applicable when the sampling type is random and the researcher does not know any respondent. Establish theories and address research gaps by systematic synthesis of past scholarly works. There is no access to specific feedback. The replies provided to researchers must stand by themselves, even if the information seems confusing or it is invalid. Thus in case of mixed methods; researcher collects and analyzes the statistical data as well as narrative data, which is norm for quantitative research and qualitative research respectively in order to address the selected research questions. Since then the same has overwhelmingly dominated the western cultural as the most frequently used research pattern for the creation of meanings and new knowledge. A good definition I picked out is Usually emphasizes quantification in the collection and analysis of data. Example of the use this type of research would be in the recent elections, have a up-to date polling survey, measuring the success of election candidates, http://www.ukpollingreport.co.uk/blog/. In conclusion I believe quantitative research has an objective approach, where data is controlled and calculated, to address the accumulation of facts to determine the causes of behaviour. Unlike qualitative actions, quantitative outcomes can be measured. Fit (does the theory fit the substantive area in which it will be used?). It can be concluded that one cannot implement this theory on daily changing situations; hence theory gives no control to its users. 8/22/2021 15 Advantages and Disadvantages of Quantitative Research - Green Garage Research can be defined as the process of collecting, analyzing, and interpreting data in order to understand a phenomenon Leedy, P. and Ormrod, J. They argued that with the mixed methods approach to research, researchers incorporate methods of collecting or analyzing data from the quantitative and qualitative research approaches in a single research study (Johnson, R. B. It summarizes the collected data and rationalizes it into relevant information. Quantitative research uses randomized samples. The data can be obtained from several sources such as interviewing participants or witnesses, reviewing historical videotapes or records, observations while on-site. Two main sources of information primary and secondary data have been used to fulfill the requirements of this research. The purpose of validity and reliability of the information will be ensured in this piece of work through previous studies/reports and reliable data bases i.e. Thats exactly what this study attempts to achieve different aspects of recruitment and selection process as a tool of diversity management in public sector organization in Pakistan, 3.12 Approaching the organization and collection of data. al. Researchers collect information for the quantitative research process in real-time scenarios so that statistical analysis can occur almost immediately. Thus, this is the reason for evaluating the quantitative analysiss merits and demerits every time it becomes appropriate to collect data, which then aids us in concentrating on evidence rather than belief in ensuring its repeatability. The quantitative approach doesnt look for the reason why variables exist in specific environments. Methods, if explained in detail are generally very easy to replicate and so have a high reliability. No Follow-Up 5. Unlike the subjective descriptions offered in qualitative research, quantitative research describes systematic relationships between cause and effect and if those involved in the study have identified the problem, it may be possible to identify the factors associated with the issue as well as the underlying causes of the problem. For example surveys, a quantitative research in which researcher systematically asks a large amount of people the same questions and then records their answers.. Control (does the theory allow the user some control over the structure and process of daily situations as they change through time?). Secondary data come from studies previously performed by government agencies, trade associations, chambers of commerce and other organizations. This is very useful as it gives a overall picture and understanding of what research concludes making it easy to draw comparisons, project trends and recognize differences among communities and groups. But the important question for any researcher is which research methodology to use and what is relevant to my particular study. 8. Those who employ quantitative methods rely on arithmetical techniques assisted by computational algorithms and software packages. - The best way to use objective data is . In coding procedure actual meaning of the data may lose or disconnected. Information about numbers and quantities falls under quantitative research. There are many advantages and disadvantages of using a qualitative research when investigating our social world. Quantitative data is numerical data. One of the most popular methods when using this approach is to use a focus group. 2004). ii. (Williams, C. 2007) defines the approach as Grounded theory research is the process of collecting data, analyzing the data, and repeating the process, which is the format called constant comparative method. List of the Pros of Quantitative Research 1. PS4 Pros and Cons Is It Worth The Money? Williams, C. (2007) describes qualitative research as it is a holistic approach that involves discovery. Being case study, the research has the limitations of the generalization i.e. (1993) argued that The advantages of secondary research is that it can be much quicker and cheaper to access, where many companies may not able to have the resources to carry the research. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Thus, research can be argued as a systematic and well planned investigation for the purpose of exploring answers to various questions. Answer validity always creates a cloud of doubt on the final results. (Johnson, R. B. Using quantitative assessment can correct for the holistic fallacy (the perception by the researcher that all aspects of a given situation are congruent, when in fact only those persons interviewed by the researcher may have held that particular view). The site owner may have set restrictions that prevent you from accessing the site. Qualitative data is detailed, non-numerical data. The statistics that researchers gather when using this approach are useful for generalizations that let you see if goods or services earn a passing grade in a specific demographic. Answer: Let me assume you're asking me to compare publishing in journals vs. at conferences. It often gets compared with qualitative methods because the same truth applies to that approach. one questionnaire has to be followed for all respondents throughout the research. Some efforts at randomization will not create usable information. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. For example in an interview or focus group, what are the criterias used to choose the participants. Quantitative research utilizes randomized models for attaining datawhich eliminates the appearance of favouritism in the majority of cases. This allows them to quantify the behaviours they are observing. Individual characteristics dont always apply to the general population. It involves the collection of data so that information can be quantified and subjected to statistical treatment in order to support or refute alternate knowledge claims. Quantitative research studies can be very expensive. The behaviours they are observing in which it will be used? ) a or! Of commerce and other organizations holistic approach that involves discovery ( does the theory fit substantive! 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